Hello! I’m Nicole, a designer based in Petaluma, California.

With 16 years of experience in branding and graphic design, I bring a unique blend of expertise from both branding studios and human-centered design in the nonprofit sector, including eight years at IDEO.org.

I've created culturally sensitive, visually compelling brands for niche communities and global audiences alike, and led prototype-driven design research across the U.S., Africa, and India to gather insights and test new ideas.

My strengths are storytelling and visualizing to make content easy to understand and fun to read, and I love working with small businesses to bring their vision to life.

To give some more context about myself as a human— I’m a plant nerd, I love the quiet joy of watching a leaf unfurl. I’m an aspirational surfer, 2 years in and getting washing machined on the regular. I’m a consumer of fantasy in all its forms, relaxing for me is an epic daydream underneath my cozy blanket. And more than anything I am the proud mama of Zaki (5) and Hena (2) who make everyday a wild ride.

Let’s work together!

SERVICES OFFERED:

• branding (logo design, tagline, brand strategy)

• web design

• illustration

• social media templates

• signage

• pitch decks

• messaging campaigns

• design research & prototyping

“Beauty matters. It just matters. It is amazing to give the gift of beauty.” 

— Robert Wood Johnson Foundation Program Officer / former client

“Nicole's thoughtful approach and graphic design skills brought our online presence to life! It is an absolute pleasure working with her.”

— Sarah Ebner / Principal, See Arch